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Why Social Media Marketing is Essential for Any Solopreneur (and How to Do It)

As of January 2017, a whopping 2.8 billion people were actively using social media across the world. Even more impressive is that this colossal figure represents a 22% increase from 2016. Numbers like these mean that staying on top of the social media game is vital for the success of any business.

But here’s the thing: not all social media users are on the same platform. Social Media Today suggests that the one question you need to answer to maximize your social media marketing efforts is, “Where’s your audience at?” The big players, Facebook, YouTube, Twitter, and Instagram, are where users spend the majority of their time. However, you cannot ignore the rising popularity of Snapchat, Pinterest, LinkedIn, and Reddit.

As a solopreneur, learning the best practices when it comes to social media marketing is one way you can take your business to a whole new level. Keep reading to learn why social media marketing is essential for any solopreneur and how you can master it.

What is social media marketing?

To understand why social media marketing is essential, let’s take a step back and define exactly what marketing is as well as the role social media plays in a brand’s marketing strategy.

According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Now let’s tie in social media. The various social media platforms enable brands to create valuable content and share that content with others, including their potential customers. Thus, using various social media platforms is a viable marketing strategy.

Social Media Today explains that the purpose of social media marketing is to build a brand and increase a brand’s visibility by building relationships with potential customers. However, as social media becomes more and more saturated, it can be hard for brands to stand out. It’s not as simple as writing a quick tweet, posting a picture on IG, and throwing in some hashtags. So what strategies can you employ to stand out from the competition and master social media marketing?

How to master social media marketing

When it comes to building your brand, having a social media presence without an appropriate strategy is like trying to find a needle in a haystack: you’re more than likely going to get lost for hours and end up without any results. Thus, the first step in mastering social media marketing is to create your strategy.

Your social media strategy should start with setting goals. Do you want to use social media to increase your brand’s recognition? Do you want to develop close relationships with your followers/potential customers? Consider questions such as these, set goals, write them down, and have methods in place so you can track your progress.

The next step in developing your social media marketing strategy is understanding the type of customer you want to target. Where do they like to hang out on social media? What times of day are they most active on the various social media platforms? Do they prefer pictures or videos?

One mistake that many brands make when it comes to social media marketing is forgetting about the word “social”. With how saturated all of the social media platforms are these days, you simply cannot post solely your own content without engaging with your followers. Search Engine Journal explains, “Engaging on social media is one of the best ways to build brand trust, extend the reach of your content, and even offer customer service.” A good rule of thumb to follow is the 80/20 rule, which states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.

There’s an app for that

While creating a social media strategy is important, your strategy won’t get you anywhere if you don’t implement it. Luckily, there are many mobile tools you can utilize to make social media marketing a breeze. Various apps allow you to schedule your social media posts ahead of time, which can save you time and help you to stay organized. Additionally, there are mobile tools that can track your website’s analytics so you can see exactly which social media platforms are bringing in the most traffic. Understanding where your traffic is coming from helps you to create a more targeted social media marketing strategy in the future.

One of the most unique mobile tools at your disposal is MACH1, a powerful business app developed by Profit Engine for all of the solopreneurs, side-giggers, and small business owners out there! MACH1 offers one-of-a-kind features that you won’t find in any other app. For example, not only can you easily create and send bills by email or text message, you can also include photos, videos, and special offers. Sharing a before and after photo or video will thrill your customers, enticing them to share your work on social media! It’s a simple yet effective way to get your business matters accomplished while simultaneously growing your social media presence.